There is no better way to get started as an advertiser than by joining up to use Google Ads if you want to start leveraging the enormous volume of searches that occur on Google every day and immediately get the attention you need to increase your bottom line.
The enormous reach of Google
Today, Google has evolved from a name to a verb. Google it. These queries alone account for about 2 trillion handled by the search engine annually. Over 5 billion searches take place each day.
People seeking the difficulties that your company can solve are among them. There’s a good possibility that if they’ve ever used the internet, they’ve Googled a solution. And they’re more inclined to choose you over your rival if you can assist them in finding the solution, even if it’s through an advertisement.
The ability to target in a variety of ways
Every business and potential customer can find something on Google at every level of the buying process.
When you place a bid on wide keyword search terms like “accounting software,” prospects who are just beginning their product inquiry will see your ad, giving you the opportunity to fill the top of your funnel using two really straightforward yet effective strategies:
With the help of your post-click landing page, collect their contact information and begin providing them with educational stuff that establishes your authority.
Use retargeting tools to keep them coming back if they don’t convert.
Bidding on long-tail keyword search terms like “accounting software for freelance marketers” is another effective way to expand your clientele. These are typically less expensive, and they are worthwhile for drawing in customers who are specifically seeking what you have to offer. Long, precise keyword searches typically include more serious searches. The value of the people you reach through ads comes from their intent.
Use intention
The main distinction between the target audience for Google Ads and the audience for other forms of advertising is the latter’s purpose.
For instance, individuals aren’t seeking for advertisements on social media. They don’t seek answers to the problems that interfere with their daily life. They are seeking for family updates, vacation photos, and pictures of new babies. Additionally, your chances of being tuned out increase when you promote to someone who doesn’t want to be advertised to.
However, in the search network, you are not advertising to people who are anti-advertising. Advertising to people who are specifically seeking something. And when your advertisement shows up, it aids consumers in finding the solution rather than interfering with their web browsing.
Constantly maintain complete control over your campaigns.
In order to create advertising campaigns that reach as many people as possible, you used to have to jump hurdles and cut through dense red tape. Those initiatives would require time and money that could be better spent elsewhere to start and finish.
However, purchasing ad space through software, commonly known as programmatic advertising, is simple enough for even one well-trained staff to do out. With a little knowledge, they’ll be able to instantly launch and halt campaigns, target the proper audience for the best pricing, and accomplish all of this in real time. You can then devote your time and resources to other crucial projects.
Present any financial plan.
Some companies may have to spend hundreds of dollars to win a click. Long-tail keywords in the legal sector can fetch up to $1,000 per click.
However, most keywords aren’t that expensive. Even if they do, utilizing Ads gives you the opportunity to set limits on your daily budget, maximum bids, and more. In this manner, you can be sure that you’ll never spend more money than you intend to, even if you’re not constantly checking your account.
In Google Ads, results are presented in an understandable style.
If you don’t know what you’re doing incorrectly, you won’t know how to improve. It can be really difficult to determine what that is using some analytics dashboards.
Fortunately, Google makes everything clear-cut and simple to comprehend. Discover fundamental details such as clicks, impressions, keyword budget, etc., or go even further with a Google Analytics integration. It enables you to monitor every visitor’s action on your website, including what they clicked, where they went next, and how long they stayed.
Achieve outcomes faster than with SEO
The majority of frequently viewed websites still rely heavily on search engine optimization. The articles and pages you find on page one are not only well-written and contain carefully chosen keywords, but they are also located on websites that have built up a significant number of backlinks over time (still the number one ranking factor for web pages).
Before one of your pages appears in the highly sought-after first place for a general keyword search term, it may take years. Some companies won’t ever notice it.
But if you start using Google, your chances of outranking all of the natural results on a search engine results page increase enormously, and it also becomes much simpler. There isn’t any never-ending hunt for links that will slightly boost your website’s ranking, and there isn’t any obsessing over the keyword density on your post-click landing page. On a page like this, where organic results don’t even show up until below the fold, start running advertisements to increase the likelihood that consumers notice you right away:
Increase brand recognition
People typically associate “Google Ads” with generating visitors through pay-per-click advertisements on search engine results pages. Google’s advertising, though, are more adaptable than that. They can also be an excellent tool for increasing brand recognition, which, according to studies, is what the best marketers focus.
Building visitors’ trust requires reiterating your brand name, personality, reputation, etc. The more often you regularly say these things, the more your brand grows and the more credibility you gain with potential customers. And trust is what will finally result in sales and devoted clients.
Increase conversion rates
Google considers the post-click landing page experience when determining which ads are displayed to prospects that are browsing.
You can send internet consumers to any old page by using ad networks that don’t value landing page experience. This can quickly deplete your money because visitors do not want to search for what you promised them in your advertisement. It might be a homepage or a “about” page.
But in order for your advertisements to even appear on Google’s network, you’ll need to have a post-click landing page that is very persuasive. Additionally, you’ll maximize your ad budget when you create a post-click landing page that is very convincing for two reasons in particular:
Matching messages
Dedicated design
Increase ROI using various bidding techniques
A convincing post-click landing page designed to win over Your advertising ROI will be maximized by more than just Google. The Ads team has developed a number of distinct bidding strategies to assist you in achieving particular marketing goals while using the least amount of your budget:
Google advises CPC bidding if you want to increase website visitors.
Google advises CPM bidding, also known as “cost per thousand viewable impressions,” if you’re looking to increase brand recognition. With this tactic, you decide how much you’re ready to spend to ensure that 1,000 people see your advertisement in its entirety. The Google Search Network does not offer it; only the Google Display Network does.
Google advises marketers to use CPA bidding when they are interested in conversions such as purchases or sign-ups.
In this approach, if increasing brand recognition is your main objective. If Google was attempting to deliver your advertisements to only those who have the best probability of clicking or converting, you wouldn’t be able to reach as many people. Additionally, the reverse is true.
If your objective is a later-stage action, such as a click or a conversion. If you bid on that, Google will show your advertisement to people who are more likely to convert rather than the general public.
